TOLEDO, Ohio, June 17, 2019 – SSOE Group (www.ssoe.com), a global architecture, engineering, and construction management firm, announced today that they are proud to have partnered with Rogers High School’s Visual Communication Design (VCD) Career Technology Program on several projects, allowing students to gain valuable on-the-job experience during their senior year. Rogers is a high school within the Toledo Public School District.
Members of SSOE’s Marketing Department joined students in the VCD class to assist them with several video editing projects. Students were presented with individual project summaries and assigned the task of producing a 60 to 90 second video that summarized the highlights from each project related to services that SSOE performed. They were given a creative brief and project imagery along with the corporate color palette and approved fonts to get started. SSOE’s marketing team shared examples and walked the students through expectations for the project. A follow-up visit took place to provide real-time feedback and work with the students to simulate the exercise of incorporating design changes into their work.
Betsy Hurner, SSOE’s Director of Marketing and Public Relations joined Rogers VCD advisory board last year. Commenting on the program Hurner stated, “This project was beneficial for both SSOE and the students—we received materials that can be used to market our services in the future and the students gained practical, real-world experience. Our experienced creative team enjoyed working with the students to provide feedback in order to help them produce a real project video that can be added to their portfolio. Students got to learn about the creative brief and review processes, which helped them determine what content was important to include or exclude. The final videos were great, and a testament to the hard work the seniors put into the process!”
“It was fun to work with someone outside the building on real projects that can benefit both the students and SSOE. My hope is that the students will use this experiential learning opportunity to showcase their portfolio to potential employers and colleges. It’s exciting to know that their work will be used in the industry for a real purpose. SSOE even presented some of the students with Amazon gift cards in appreciation of their hard work,” stated Daphne Hereford, Rogers High School’s Visual Communication Design Teacher.
The VCD Career Technology Program is offered at two Toledo Public High Schools, Rogers and Waite. Students have access to the Adobe Creative Suite software and learn the theory and technique of computer-based graphics production, digital audio, recording, and editing. Both juniors and seniors have the opportunity to experience the fields of audio electronics and visual communications.
To view videos produced by this year’s Rogers High School VCD class, click here for the YouTube playlist.
