The Shopping Center Group (TSCG), headquartered in Atlanta, is a large, retail-only real estate company, with national reach, providing a full assortment of advisory services to tenants, landlords, developers, investors, and financial institutions. Real estate experts in an exciting and competitive industry, they love what they do and have fun doing it together. Growing and evolving, and in a market sector that “gets” experience, they wanted their workplace to be one, for their people.
TSCG recognizes their people and culture drive the company’s success. Renewing their lease, in a tower overlooking Atlanta’s new SunTrust stadium, where the Braves play, TSCG decided to renovate in place. A focused, informal, and fun team, their goal was an environment their people want to work and “play” together in, not only as colleagues but also as friends. SSOE | S&W’s design concept is inspired by the nature of their work: Retail is fun, social, therapeutic, interactive, entertaining, relaxing, cool, welcoming, attractive, business!
SSOE | S&W’s response to the client’s goals was to rethink how their space was allocated. Mobility, work processes and people’s current preferences being different seven years later, we identified ways to reinvent environment and attitude. Looking for optimal connection points at arrival and throughout the day, we focused on “high impact” opportunities to create a fresh, informal, and current vibe. A “branded” arrival brings together familiar retail elements like expressive graphics, and neon signage, connecting with what they do.
Relaxed and varied get-together venues, refreshment, and a decidedly cool style, speak to TSCG’s culture. A new, spacious work-life lounge, with ping-pong, foosball and a swing, is their “’hang out” space where the team comes together to work, relax, and refresh. The workplace is a visual expression of who they are and what they do. Without a doubt they have fun doing it.
